Wants to cook with confidence and creativity – not just by following instructions.
Loves the idea of throwing together a meal with whatever’s in the kitchen – and impressing yourself with the result.
Appreciates structure and freedom – and is curious about when to stick to the rules and when to break them.
CookImprov transforms the way you cook by shifting from rigid recipes to flexible frameworks that foster adaptation, creativity, and critical thinking in the kitchen. You’ll deconstruct and reconceptualize dishes: from simple salads to decadent crêpes, and everything in between. Along the way, you’ll learn how to improvise with confidence rather than follow step-by-step instructions.
You’ll gain tools to build flavors, balance ingredients, and adapt on the fly, turning whatever you have on hand into something extraordinary, so you can release the fear of imperfection to achieve a higher level of culinary intuition.
Whether you’re a seasoned home cook or just starting out, CookImprov will teach you to think like a chef, cook with instinct, and embrace creativity in every meal.
CookImprov is for the person who:
Tucker Herbert has spent decades blending strategy, creativity, and experimentation – both in the business world and in the kitchen. With a background in strategy consulting and tech startups, Tucker has worked with leading organizations to untangle complexities and synthesize information into digestible, actionable roadmaps.
Tucker has studied across four continents while earning a BA in International Relations at Stanford and MBA at UCLA Anderson. This experience has deepened his appreciation for global flavors – which are woven throughout this book. CookImprov invites you to embrace that same spirit of exploration, to discover new possibilities in the kitchen and add your own voice to the ever-evolving story of global cuisine.
